FTC Privacy Concerns Regarding Mobile Apps for Children

A study by the Federal Trade Commission (FTC) found that most mobile apps for children are collecting and transmitting personally identifiable information (device IDs, phone numbers, locations and other private data) without the knowledge or consent of the parents.

The FTC reviewed 235 apps from the Google Play and Apple App stores and found some surprising statistics. Nearly 60% of the apps reviewed transmitted the device ID and many shared that ID with a third party, such as an advertising network. 14 apps also transmitted the location and phone number. By collecting personally identifiable information, third parties can create detailed profiles of children and place them at risk. Additionally, over 50% of the apps reviewed included In-App-Purchase or advertising. Only 20% of the apps reviewed included information about their privacy policies.

At RWH Technology we are committed to the privacy and safety of our customers and their children. We created a privacy policy based on the guidelines of the FTC as expressed in the Children’s Online Privacy Protection Rule (COPPA). Our apps:

  • Do not collect/share any user’s personally identifiable information.
  • Do not contain Social Network Integration or Links to Social Media.
  • Do not contain ads.
  • Do not contain push notifications.
  • May include In-App-Purchases. In such cases, we disclose the In-App-Purchase in the app’s description. The In-App-Purchases are contained on an separate, adult targeted screen.
  • May include Links to other RWH Technology apps. In such cases we disclose the Links in the app’s description. The Links to other RWH Technology apps are contained on a separate, adult targeted screen.

We include privacy disclosures in the descriptions of our apps. You can find our full Privacy Policy at http://rwhtechnology.com/privacy. We hope this helps you decide if our apps are right for you and your children. Please contact us if you have any questions or concerns.




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